Fashion & Beauty


Coats Max Mara: 60 Years of Italian Fashion Edited by Adelheid Rasche
Buy this Book

Coats Max Mara: 60 Years of Italian Fashion: Revised and Updated Edition

Edited by Adelheid Rasche

  • December 13, 2011
  • Hardcover
  • Design - Fashion
  • Skira
  • 9-1/2 x 11
  • $65.00
  • $74.00
  • 978-88-572-0889-3

About This Book

The updated story of the Italian company, one of the most important fashion houses in the world, with material from the company’s precious archive.  Thanks to a realistic approach and an all-round sense of fashion, Max Mara has been able to sustain its principles and priorities over time, values that are recognised the world over: superior quality, fashion content, superb tailoring even in mass production, design and research and last but not least, leadership in distribution and communication.  This is a real voyage into the history of fashion; and the coat, the maison's symbol, which made it famous all over the world, is the key to understanding it all.  The publication of this book coincides with a retrospective featuring over eighty historical coats and numerous images that will be shown in Moscow at the prestigious State Historical Museum in November 2011.

About the Author

Adelheid Rasche is a historian of culture and costume. She is the Director of Lipperheidesche Kostümbibliothek, Art Library of the State Museums of Berlin.

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