Fashion & Beauty

Chloe: Attitudes

This handsome volume chronicles the rise of the fashion house Chloé, a crucible of creativity for some of fashion’s most notable designers. The fashion brand Chloé may be sixty years old, but she still exudes a youthful elegance and femininity. As the first high-end Paris fashion house to sell exclusively ready-to-wear clothing, Chloé has since redefined its look for the modern woman with flattering colors, quality materials, and a series of must-have It bags. Chloé started in 1952 when Gaby Aghion invented the revolutionary idea of luxury prêt-à-porter, taking the craftsmanship of haute couture and making it available to a wider audience. Her focus on the beautiful yet wearable gave the line currency with chic young women. Born in Egypt in 1921 and moving to Paris when she was in her twenties, Aghion dressed some of the most fashionable and powerful women of her day, including Jackie O, Grace Kelly, and Brigitte Bardot. Her vision has always been maintained through the company’s extensive career. The company’s lively and fresh energy has been sustained through the decades partly because it seeks out new talent, including then-28-year-old designer Karl Lagerfeld, who started with the company in 1966. The book explores his career at Chloé, along with Martine Sitbon (in 1988), Stella McCartney, who joined Chloé when she was 26 (in 1997), and Phoebe Philo, who was responsible for Chloé’s major reinvention from 2001 to 2006, where she is credited for bringing a sensual and personal touch to the line. It is currently helmed by Clare Waight Keller, who previously reinvigorated the fashion line Pringle of Scotland. Chloé, in short, is the modern woman—refined and redefined.

About The Author

Sarah Mower is an award-winning fashion journalist based in London. Marc Ascoli is the legendary art director responsible for the image branding of Jil Sander, Yohji Yamamoto, and Chloé, among others.

  • Publish Date: October 29, 2013
  • Format: Hardcover
  • Category: Design - Fashion & Accessories
  • Publisher: Rizzoli
  • Trim Size: 10-1/4 x 13-1/2
  • Pages: 272
  • US Price: $95.00
  • CDN Price: $130.00
  • ISBN: 978-0-8478-3852-3


“Clear your coffee tables: Chloe celebrates 60 years with Chloe: Attitudes. The tome includes a stunning array of images. Archive photographs from the first Chloe runway show, advertisements, and sketches…you are sure to spend hours pouring over this gorgeous book.” ~Marie Claire

Chloe explores the various eras of the house and its designers, with text by Vogue’s Sarah Mower…and archival photographs, and more.” ~Vogue

“Revisit Gaby Aghion’s luxe ready-to-wear and Phoebe Philo’s sleek redefinition of the brand…” ~C Magazine

“Defying expectation, this book should be required reading for the novitiate as well as the jaded. Ms. Mower tells the story of how a brand was developed from square one by one very determined, bright, insightful, and talented woman…Gaby Aghion. Chloe Attitudes is as much about the company as it is about the era in which it all happened. These were the absolute glory days of fashion when the apex of fashion was Paris. Chloe Attitudes provides the reader with abbreviated text that is wonderfully and colorfully written to speak to the times as well as to fashion itself. Chloe Attitudes is a must read...not only will you be entertained but you will be informed and educated.” ~New York Journal of Books

"Don't miss this fashion book." ~W Magazine

“Chloe: Attitudes
is full of images and artifacts...showcasing works..that capture the brand’s irrepressible spirit.” ~Nylon Magazine
“Although quite a young house…Chloe’s history and impact on the fashion world is a rich one. Mower chronicles Chloe’s history by designer, revealing incredible facts about their design process, personal nuances and glimpses of what makes them such poignant and influential figures—both at Chloe and elsewhere in the industry. But it is perhaps the photographs that make the most impact in Chloe: Attitudes…such a choreographed collection of images allow the reader an insider’s glimpse into the world of Chloe.”

Author Bookshelf: Sarah Mower

Author Bookshelf: Marc Ascoli