A straightforward, no-nonsense guide to business jargon

Unicorns, narwhals, yaks, cows, and civets are all beasts that appear in the global economic ecosystem as warnings, messages, or signals and offer useful analogies to help navigate what can be a confusing, closed-off world. BBC business journalist Dhruti Shah guides the reader through the world of business jargon with this bold, graphic A-Z bestiary. As well as more familiar terms such as piggy bank, loan sharks, and rat race, there are alligator spreads--which occur when an investor will never be able to make a profit on their transactions--or a lobster trap, which is a type of strategy a company will deploy in order to prevent a hostile takeover.

About The Author

Dhruti Shah is an award-winning journalist with more than a decade's experience at the BBC. She is a member of the Clore Cultural Leaders Network and the Women of the Future network. Dominic Bailey is a creative journalist with 19 years' experience working for the BBC News website where he is now part of the specialist Visual Journalism department.