The Master's Touch : Essential Elements of Artisanal Excellence
Written by Alberto Cavalli
Origins and future of national and international artisanal excellence.
What is craftsmanship? How do you determine excellence? The answers lie in identifying and carefully analyzing the elements of fine craftsmanship to arrive at a definition of excellence that is as objective as possible.
Only then can we measure the true value of the finest craftsmanship and celebrate the outstanding work of the artisans behind it. This publication represents a significant step forward in devising a structured methodological approach to assessing excellence in the artistic crafts. The proposed assessment matrix not only serves as a new tool to aid our understanding and assessment of excellence it also offers invaluable support to those who aspire to achieve that excellence.
About The Author
Alberto Cavalli is the director of the Cologni Foundation for the Métiers d’Art and executive director of the Michelangelo Foundation for Creativity and Craftsmanship. He lectures at Milan Polytechnic and is visiting professor at the Creative Academy in Milan. He also works with the Centre duLluxe et de la Création in Paris.