Fashion & Beauty

Anrealage

A rising star of Japanese fashion, Kunihiko Morinaga and his label Anrealage have set out to do nothing less than radicallly transform how we wear and think about clothes. Bringing a futuristic swagger to the Paris women's collections, his light-activated, high-tech fabrics and provocative form-making presages a new language for clothing.

Recognized as one of the most innovative designers in contemporary fashion, Tokyo-based Anrealage is the brainchild of Kunihiko Morinaga. The Anrealage approach to design is forever putting tech-savvy, high-concept theory into practice. Renowned for employing deconstructive elements to create unique silhouettes, the label has received much acclaim for its seminal introduction of photochromatic textiles into garments that react and change colors in response to varying degrees of light, as well as other material innovations.
The transformative qualities built into Morinaga's clothing and accessories suggest infinite possibilities inherent in any one item, portending a future that is as luxurious as it is sustainable. With some pieces taking the place of several articles of clothing, inherent in the Anrealage worldview is a reduction of the waste associated with the fashion industry. A master of provocation, Morinaga has always been preoccupied with integrating humanity with rapidly evolving technologies, even as he cultivates a healthy skepticism of modern society's excesses.
The visual narrative itself provides an instructive look at the process of design from Morinaga's own point of view--illustrating that he is at once comfortable with developing technologies and respectful of traditional approaches, some of which was on display in a 2020 collaboration with Fendi.

About The Author

Born in 1980, Kunihiko Morinaga is the designer of Anrealage. He is the recipient of Japan's top fashion award, the Mainichi Grand Prize, and was recently shortlisted for the 2019 LVMH Prize.

  • Publish Date: March 23, 2021
  • Format: Hardcover
  • Category: Design - Fashion & Accessories
  • Publisher: Rizzoli
  • Trim Size: 8-1/2 x 11
  • Pages: 240
  • US Price: $55.00
  • CDN Price: $75.00
  • ISBN: 978-0-8478-6486-7