Fashion & Beauty

i-D: Wink and Smile!: The First Forty Years

i-D began as a fanzine dedicated to the street style of punk-era London in 1980 and quickly earned its position at the vanguard of fashion and style, abiding by the premise of “originate—don’t imitate.” This anniversary volume is the ultimate tribute to the irreverent and forward-thinking magazine that revolutionized not only the world of fashion publishing but fashion itself. 

Over the 40 years since its launch, i-D has grown from a hand-stapled zine to one of the world’s leading international style titles with two million Instagram followers. Founded by Terry Jones in 1980, i-D began as a chronicle of style and attitude as much as a fashion bible, and over the years it has kept to that ethos, in the process becoming a nurturing ground for gener-ations of fashion talents, from David Sims to Juergen Teller, Edward Enninful to Wolfgang Tillmans, Tyler Mitchell to Harley Weir.
This celebratory volume commemorates the 40th anniversary of i-D through the prism of different cultural eras, with each chapter focusing on a decade of the magazine’s history and featuring a mix of original rephotographed spreads from the magazine, reprinted text pieces, archival imagery, covers, and new essays exploring both the history of i-D and the wider cultural contexts of the era it was created in. It’s a magazine that has given Greta Thunberg, Madonna, Naomi Campbell, and Sonic the Hedgehog their first covers; that invented the emoticon; and that, across 40 years and 500 cover winks, has had one defining message: that fashion should be inclusive, fun, diverse, and—always—original.

About The Author

Since punk-era London in 1980, i-D has launched the careers of some of the most innovative and influential talent in the world. By constantly reinventing itself, i-D has built its reputation on being a consistent source of inspiration in fashion culture. i-D prides itself on being the voice of a generation, the voice of the disenfranchised and the under-represented, the platform for those who have something to say.  

  • Publish Date: April 05, 2022
  • Format: Hardcover
  • Category: Photography - Subjects & Themes - Fashion
  • Publisher: Rizzoli
  • Trim Size: 9-7/8 x 12
  • Pages: 336
  • US Price: $75.00
  • CDN Price: $100.00
  • ISBN: 978-0-8478-7178-0


"A 40th anniversary rates a celebration, and that is exactly we have been invited to attend. i-D Wink and Smile!: The First Forty Years is a visual smorgasbord of a once cutting-edge leaflet that has sustained, evolved, and maintained one of the trendiest and most erudite readerships of a generation...This masterful tome brilliantly chronicles the publication, decade by decade, and should remind all readers that London is still a laboratory/pressure cooker for fashion and its tangential aspects. McKimm has proven himself a clairvoyant on so many levels. Throughout this major oeuvre we are reminded of just what made i-D a driving juggernaut in print media, with 11 international editions. It continues to raise the bar year after year...Whether the reader is focused on fashion, photography, trends, or just the latest and greatest, this is a book that must be added to their fashion library." —NEW YORK JOURNAL OF BOOKS

"To create i-D: Wink and Smile!: The First Forty Years, McKimm spent two years combing through the magazine’s 40-year archive. The book, published this month by Rizzoli, is broken down by decade and definitely proves i-D has always had its finger on the pulse of culture. It features profiles of an 18-year-old Gisele Bündchen, a young Björk in 1996, and Chloë Sevigny in 1995, before she was in Kids, as well as fashion editorials from British Vogue’s current editor-in-chief, Edward Enninful, back when he was a fashion director for the magazine in the early aughts." —NEW YORK MAGAZINE

"The book, edited by [Alastair] McKimm, offers a 360-degree summary of the magazine's history and cultural impact over the years....Divided by decade, the book features a mix of original spreads and covers of the magazine, with images of Rihanna, Madonna, Amy Winehouse, Björk, Vivienne Westwood, Naomi Campbell and Justin Bieber. It includes the work of Enninful, Teller, David Sims, Wolfgang Tillmans, Tyler Mitchell and Harley Weir. Priced at $75, the new book also includes reprinted stories and archival imagery. There are also reflections by Moss, Helmut Lang, Sade, Raf Simons, Victoria Beckham, Jeremy Scott, and Phoebe Philo about being in front of the camera during their careers. There is also a celebratory poster." —WOMEN'S WEAR DAILY