Fashion & Beauty

W Magazine: 50 Years/50 Stories

The definitive collection of W’s most iconic and boundary-pushing photographic stories, published over the magazine’s fifty-year history.

Since its founding in 1972, W has worked with the world’s best photographers and writers, celebrating their most ambitious and creative work. The stories in this book offer a knowing, insider’s peek into the top echelons of the world of style over the past 50 years.
Historic and boundary-breaking stories include “One for the Ages,” by Steven Klein, in which the model Amber Valletta is seen aging over the course of a century; hallucinatory photographs by Tim Walker of Tilda Swinton bringing to life eccentric historical characters; an art project by the artist Richard Prince, in which he both comments on and appropriates celebrity imagery; exclusive shoots of pop culture icons like Dolly Parton; playful series of fabulous faux advertising campaigns shattering the sacrosanct lines between advertising and editorial by Steven Meisel; daring covers that perfectly capture the era of the supermodel including Naomi, Kate, Cindy, Linda, Christy, and Gisele; revealing portraits of the most original and creative personalities that includes fashion designers, film directors, artists, interior designers, and musicians; and 1970s party coverage in the early, halcyon days of W.

This book will appeal to those with a great appreciation for art, fashion, design, interiors, music, and culture.

About The Author

Sara Moonves is the editor in chief of W.

  • Publish Date: November 08, 2022
  • Format: Hardcover
  • Category: Design - Fashion & Accessories
  • Publisher: Rizzoli
  • Trim Size: 10 x 13
  • Pages: 240
  • US Price: $75.00
  • CDN Price: $100.00
  • ISBN: 978-0-8478-7266-4


"Founded in 1972, W magazine has been capturing the cultural zeitgeist for 50 years. To celebrate the milestone, this volume enlists the magazine’s many friends to curate a collection of W’s most iconic moments. With gorgeous shots, thought-provoking extracts, and a whole chapter dedicated to Kate Moss, it’s a likely hit with the fashion conscious and followers of art and culture." —NEW YORK MAGAZINE

"Allow us, for a moment, to toot our own horn. For the past five decades, as the fashion and publishing industries have been dramatically transformed, W has held firm on its essential mission: larger-than-life storytelling. That doesn’t mean, of course, that the magazine hasn’t evolved over time. Fifty Years Fifty Stories, a new tome published by Rizzoli, out this month, tracks key moments in the publication’s history." —W MAGAZINE

"W Magazine has given cutting edge, fashion-forward photography, design, and cultural history a home in its pages and on its iconic covers since 1972. Now a glitzy new book gathers 50 favorites featuring talent radiating from both sides of the lens — from Richard Prince working out his appropriation game to Steven Meisel taking the mickey out of advertising tropes — plus zeitgeisty captures of the 70’s party scene and the supermodel canon." —LA WEEKLY