Fashion & Beauty

I Care a Lotta, I Wear Collina Strada

A mind-bending archive of Collina Strada, the downtown New York brand that puts self-expression and honest sustainability first.

Launched in 2008 by Hillary Taymour, Collina Strada has spent the last decade successfully injecting the generally colorless style of downtown New York with acid-colored dye jobs, off-kilter dresses, sparkling hair pins, and fearlessly fluid ensembles. Rooted in interconnectedness, self-expression, and thoughtful production, the brand screams nonconformity: cosmically dyed dresses, rhinestone-studded water bottles, and wildly graphic bodysuits serve as representations of the cacophony of sounds, symbols, and spirit that imbue the Collina Strada world.

All of the brand’s pieces are produced in the USA using mostly reinterpreted deadstock materials: recycled t-shirts from Kantamanto Market in Accra, Ghana, and Rose Sylk, an organic cellulose fiber derived from rose bushes and their stems. Taymour has also shown an unwavering commitment to using the brand as a platform for social and environmental change, offering guests at her shows instructions on how to advocate for a rooftop garden in their building and ways to volunteer with vetted organizations.

Gathered within is a collection of iconic brand imagery, runway images, core pieces, and creative collaborations with artists like Dave Mattingly, the artist behind the iconic ’90s book series Animorphs. A visual feast overseen by Collina Strada art director Charlie Engman, this volume is an exciting style compendium that offers endless inspiration on being confident, conscious, and radically individual.

About The Author

Hillary Taymour is the LA turned New York–based fashion designer and founder of Collina Strada. 
Charlie Engman is a New York–based photographer and art director of Collina Strada.

  • Publish Date: October 03, 2023
  • Format: Hardcover
  • Category: Design - Fashion & Accessories
  • Publisher: Rizzoli
  • Trim Size: 9 x 12
  • Pages: 248
  • US Price: $60.00
  • CDN Price: $80.00
  • ISBN: 978-0-8478-7335-7


"Can responsible fashion be fun? Collina Strada, the colorful, conscious, and always-creative New York-based brand from designer Hillary Taymour, proves the answer is a resounding yes. Fifteen years after its launch, Collina Strada has won over innumerable devotees with its vibrant, kitschy designs and demonstrated commitment to promoting social and environmental change—from using deadstock fabric to upcycling unsold items. I Care a Lotta, I Wear Collina Strada captures the spirit of the brand perfectly with a delightful compilation of inspiring imagery and unexpected artistic collaborations— such as David Mattingly of Animorphs fame. A dazzling celebration of one of New York’s most beloved sustainable brands, this book will inspire readers to be just as bright and bold." — V MAGAZINE

"If you’re a fan of Hillary Taymour’s Collina Strada then it’s safe to say that you are a fan of Charlie Engman, the artist and photographer who is Taymour’s stalwart collaborator. The pair’s latest project is "I Care A Lotta, I Wear Collina Strada," a monograph published by Rizzoli that brings together a decade of the New York label’s history in their signature maximalist aesthetic." — VOGUE

"Embark on a decade-spanning journey of audacious fashion and eco-consciousness with NYC brand Collina Strada in this visually captivating compendium directed by Charlie Engman and showcasing vibrant designs by founder Hilary Taymour." — VOGUE Singapore

"One part photo collage, one part manifesto, New York designer Hillary Taymour's new book explores her use of rainbow dresses made of rosebushes and rhinestone-studded water bottles as vehicles for environmental advocacy." — Harper's Bazaar

"Collina Strada’s environmentally-conscious absurdism is on display in a book that intersperses collages of aliens with advice on composting." — NY TIMES