A must-have for lovers of streetwear style and its influence on high fashion, this third volume follows up on Rizzoli’s best-selling monographs on the work of Fujiwara. Documenting the continuing adventures of the “godfather of streetwear,” the book is at once a visual catalog of his most recent collaborations and an ever-evolving record of his enduring impact on contemporary fashion, art, and design.

Fujiwara is recognized the world over as a pioneer in streetwear, music, and art, and the ultimate arbiter of cool. Known internationally as one of the founding fathers of the 1990s Ura-Harajuku scene, Fujiwara exerts a disproportionate influence over contemporary design culture. With recent collaborations from Fendi to Maserati and with his mainstay work at Nike, Nintendo, and Moncler and Medicom, Fujiwara refines an aesthetic immersed in punk, hip-hop, anime, and skate culture and translates it into pure luxury.

A musician and producer originally from western Japan, Fujiwara is one of the most prolific of sneaker designers, and his kicks remain some of the most sought-after collectibles. In addition to his very visible and long-standing collaborations with major Western brands, he has long associations with Japanese disruptors like Jun Takahashi of Undercover, and is at the head of the Tokyo-based Fragment Design. This book catalogues his current preoccupations, with chapters on his highly sought-after artwork and graphics, sneakers, product design, and curated personal effects. Heavy on graphic design, this book provides a unique glimpse into one of the most influential tastemakers of our time.

About The Author

Hiroshi Fujiwara is a Japanese designer and musician based in Tokyo. Tiffany Godoy is a journalist based in Tokyo. She is an editor for Vogue Japan.