A richly illustrated, newly expanded memoir tracing Faena’s transformation from Argentine fashion entrepreneur to visionary creator of immersive worlds in art, design, and hospitality.

This newly expanded edition offers an updated look at the visionary life and work of Faena, now including two of his most recently completed projects. The memoir chronicles Faena’s transformation from launching a successful fashion brand to creating the groundbreaking Faena Districts in Buenos Aires and Miami, where he has redefined the intersection of luxury, art, and design. Known for his bold vision and immersive environments, Faena has collaborated with some of the world’s most celebrated creatives, including artist Damien Hirst, filmmaker Baz Luhrmann, and designer Philippe Starck. Through these partnerships, he has brought to life transformative spaces that blur the boundaries between fantasy and reality. Richly illustrated with striking photography, the book captures his innovative projects, personal residences, and the glamorous lifestyle that surrounds them.

About The Author

Alan Faena is a globally renowned entrepreneur and creative visionary whose impact spans hospitality, art, design, fashion, real estate, and urban development. He is the creator of the acclaimed Faena Districts in Buenos Aires and Miami. In 2021, he launched a global partnership with Accor to expand the Faena brand worldwide.