The history of America’s most beloved beer is celebrated through archival photos, advertising, and a wide range of Budweiser collectibles.

Budweiser was introduced in 1876, when Adolphus Busch set out to create America’s first truly national beer brand. The name “Budweiser” spoke to the heritage of German immigrants like Anheuser and Busch, but it was easy for all Americans to pronounce, embodying a spirit of inclusivity and appeal.

This is the official history of how that beer became one of the world’s most beloved and iconic brands, woven into our nation’s history and hearts—from the origins and history of the brewery to the iconic Clydesdales, to a rich collection of the bottles, cans, and advertising. The book is also the definitive reference for the large and passionate Budweiser collectors’ market: steins, pilsner glasses, and tins, through today’s merchandise.

A handsome celebration of 150 years of Budweiser beer, this book is the perfect gift for any passionate collector, home brewer, or beer lover, allowing them to feel a sense of connection to the Budweiser legacy.

About The Author

William Scheller is the author or coauthor of more than thirty books. He has written over 400 articles on a broad variety of subjects, with his byline appearing in National Geographic Traveler, The Washington Post Magazine, Christian Science Monitor, Coastal Living, and Yankee Magazine. He lives in northern Vermont. Established in the 1850s, Anheuser-Busch started as a small neighborhood brewery. Through the combined efforts of Eberhard Anheuser, Adolphus Busch, and thousands of employees, the brewery transformed from a local fixture to a national—and now global—presence.