A celebration and history of the best on-field and off-field looks in more than a century of evolving NFL uniforms, for players, coaches, and fans.

The premier American sport is finally getting recognition for its style on and off the field, as documented in this photo-led compendium of game-day style. Uniforms have evolved from heavy leather padding and baggy pants to lighter high-tech materials, improving player performance and creating iconic looks along the way.

The NFL’s emblems and uniforms have become universally fashionable and historically memorable, from the Cowboys to the Bengals, the Green Bay Packers to the Bears, the Ravens to the Steelers. Players have long shown their swagger by baring arms in sub-zero temperatures, wearing intimidating face masks, eye black, shaved heads, long hair, and Stikum, or subverting tradition with messages or fur like Joe Namath. Now they are bending the rules to flash jewelry and watches, dark visors, and wild custom cleats.

The first survey of NFL’s game-day style stars legendary coaches like Ditka, Lombardi, Belichick, Landry, and all thirty-two fan communities. From Color Rush to Lambeau Leap, sideline swag to packed stadiums, the uniforms of NFL players and their fans are icons of the game.

Today, tunnel fashion is also part of the game. While fans have long been interested in players’ looks, the NFL’s Travis Kelce, Stefon Diggs, Justin Jefferson, CeeDee Lamb, Ja’Marr Chase, Joe Burrow, and Tyrod Taylor have taken their style from stadium corridors to the Met Gala and beyond. Every football fan will find something to love in this exciting collection where style enhances players’ performance and presence, from draft day to crucial plays.

About The Author

Kyle Smith is the NFL’s first Fashion Editor, responsible for leading players’ style throughout the season. Sarah Hume is Professor and Curator at Kent State University Museum.