A stunning guide to modern flower arranging by London’s most prestigious florist.

Founded in 1956, Pulbrook & Gould aims to bring the joy and beauty of the English country garden to each and every one of their sophisticated floral creations. This book offers a practical guide to Pulbrook & Gould floristry, showing you how to achieve your own ravishing flowers and covering aspects of flower arranging including:

• Care and treatment: how to pick flowers and keep them fresh.
• Equipment and aids: tools of the trade, from scissors and secateurs to florist wire.
• Vases and containers: how to choose the best container for your flowers, from grand bouquets to more informal arrangements, depending on the occasion.
• Design and technique: tips for how to achieve stunning floral arrangements.
• A seasonal guide to flowers: a guide to what’s in season in spring, summer, winter, or autumn, helping you to choose the perfect flowers for your arrangements.

About The Author

Pulbrook & Gould is London’s most prestigious florist. Founded in 1956 with an aim to bring the joy and beauty of the English country garden to the most sophisticated floral creations, over sixty years later they still do this and so much more. Everything Pulbrook & Gould do is guided by their deep love and appreciation of flowers. Their expertise is in combining the natural beauty of their colour, forms, and scents, and their floristry is consequently characterised by extraordinary creative statements that have huge personality, individuality, and flair.