Fifty-five NYC store owners reveal the stories behind some of the city’s most iconic small businesses and bold retail newcomers.

Behind the Counter is a visually-rich portrait of the passion, grit and originality that define New York City’s small business scene. With beautiful photography and in-depth interviews with 55 store owners from every corner of the city, the book reveals behind-the-scenes stories of iconic and enduring small businesses, as well as the vision of inspiring newcomers. Each 600-word vignette, paired with stunning photography, depicts the day-to-day resilience of these entrepreneurs and the individuality that allows them to thrive in a constantly-evolving retail landscape. 

This book is a testament to the diverse and remarkable retail community that shapes New York City’s character.

About The Author

Diane Hess is a New York writer with extensive experience covering small business and entrepreneurial stories for publications such as Crain's New York Business, Dow Jones and the New York Post. After years of in-depth reporting on the personalities, challenges and triumphs that define New York City’s small business landscape, Diane brings an informed, insider’s perspective to every story in Behind the Counter. Alan Benson’s photography reflects a deep passion for people, travel and food. For more than two decades, he has captured compelling images that blend authenticity with artistry. A former chef in London, Benson transformed his culinary background into a celebrated photography career. He has contributed to over 50 books, including Cooking Slow, EAT NYC, Sesame, and Salata, and his work appears widely in magazines across the globe.