Written by Sunyuul Yie, Edited by Alessandra Bruni Lopez Y Royo
This playful, colorful, and glamorous volume celebrates the South Korean handmade women's shoe brand by Yuul Yie, the founder and pioneering woman behind the scenes.
To celebrate ten years of Yuul Yie's unstoppable rise, this is the first illustrated monograph dedicated to the Korean women's shoe brand founded by Sunyuul Yie in 2010. The footwear line combines cultured artistic, architectural, and pictorial references with the skillful use of Italian leather and a single goal for its couture: simple and high-quality design and workmanship accompanied by a sober and sophisticated style. The label prides itself on its unique and unexpectedly elegant designs. From its color-blocked mules to its pearl-heeled boots, Yuul Yie's distinct aesthetic is trendy yet timeless, thoughtful, daring, and undeniably chic.
It's no secret that Asian footwear brands are taking the Western fashion world by storm, and Yuul Yie's designs continue to dominate among fashion tastemakers across the globe.
About The Author
Sunyuul Yie studied women's fashion design at the Esmod Seoul fashion school and won the grand prize while there. Afterward, she worked in a couple of fashion houses in Seoul and got involved in the shoe industry thanks to her shoe-designer friend's offer. Yie created her own shoe brand, Ma Vie En Rose, in 2010, but renamed the brand YUUL YIE a few years later. Alessandra Bruni Lopez y Royo is currently a Research Associate of the School of Arts, School of Oriental and African Studies (SOAS), University of London, and an Associate Fellow of the Critical Institute.